Carrotmob use consumer power

9 May

Using consumers as bate could be a new way of pushing companies to make an eco friendly contribution. Carrotmob is a non-profit organization that creates incentives for companies to make
socially-responsible business decisions by building a network of consumers and leveraging the power of those consumers to give companies financial rewards.
Founder of Carrotmob is Brent Schulkin who started out at Google, then became an independent documentary filmmaker, and most recently active in the corporate team-building space, creating elaborate, customized events for his clients.
The video shows their first campaign which was without a doubt a great success.

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